Saie announces the launch of its “The Every Body Campaign,” in partnership with SisterSong—because reproductive rights are human rights, the brand says.

More than 35+ top brands across the beauty and wellness industries have joined the human rights campaign, helping to raise awareness and funds for reproductive justice.

Each participating brand repackaged a best-selling product in a limited-edition “Every Body Green” carton. The design is inspired by the green bandanas and smoke present throughout abortion rights demonstrations.

One hundred percent of the campaign proceeds support reproductive justice and benefit SisterSong, a national activist organization dedicated to protecting those most impacted by anti-abortion legislation.

The campaign also aims to encourage votes for candidates who value ‘reproductive justice.’

Monica Simpson, Executive Director of SisterSong, says, “The Every Body Campaign is catapulting big-beauty to the forefront of the fight for reproductive justice by turning their platforms into battlegrounds that will give consumers a unique pathway to organize against anti- abortion laws.”

She adds, “…donations raised from this campaign have the power to change the lives of thousands.” 

Particpating Brands

Some of the beauty brands that have joined the cause are—

• Alpyn Beauty
• e.l.f. Cosmetics
• Fable & Mane
• Glow Recipe
• The Inkey List
• Josie Maran
• Jouer Cosmetics
• Keys Soulcare
• Kopari
• Mented Cosmetics
• The Outset
• Pacifica
• Phlur
• Versed
• Youth to the People

Laney Crowell, Founder and CEO of Saie, comments, “At Saie, our mission first and foremost is to feel good and do good for people and the planet. “As a mother of two daughters, I couldn’t sit back and feel helpless with our rights on the line. I’m grateful and encouraged that so many like-minded brands jumped at the chance to participate, partner and contribute to The Every Body Campaign. It’s our responsibility to use our platforms to advocate for the right to govern our own bodies and create incredible change.”

Scarlett Johansson, chairman and co-founder of The Outset added, “Today, the Outset joins more than 35 brands and founders who partnered on the beauty industry’s largest effort to drive awareness around the issue of reproductive rights ahead of the November midterm elections. We believe in conscious consumerism and are proud to participate in this effort that highlights and supports the basic human rights that are at stake.”

Find more about The Every Body Campaign here.